TÜRNPUU: Proud to Be Part of Elkjøp Nordic’s Personalization Journey

We are honored to share that TÜRNPUU has been part of the Elkjøp Nordic CRO team recognized with the Personalization Innovator Award from Dynamic Yield. This award celebrates a collective effort to bring innovative and customer-focused solutions to life, driving meaningful results across the Nordic region.

A Collaborative Achievement

Elkjøp Nordic, the leading consumer electronics retailer in the Nordics, set out to enhance personalization and improve the customer experience during the busy Black Friday and holiday seasons. Through close collaboration with a diverse team of UX specialists, web analysts, CRM experts, and more, we contributed to solutions that made it easier for customers to find relevant accessories and enhance their shopping experience.

Meaningful Results

The team's efforts, including features like related product recommendations on Product Detail Pages (PDPs) and smarter cart suggestions, delivered significant improvements:

55% increase in accessories added to carts in Finland.
Strong growth in Denmark and Sweden (32%) and Norway (26%).
Sustained impact, with results 14% above last year in recent weeks.

These results reflect the power of working together toward a shared goal and prioritizing what matters most: the customer.

Looking Ahead

This recognition is a testament to the strength of teamwork and innovation, and we’re proud to have played a part in this success. As these solutions continue to evolve, we look forward to collaborating on new initiatives to bring even more value to Elkjøp’s customers.

At TÜRNPUU, we remain committed to supporting our partners and finding ways to create meaningful growth through thoughtful, data-driven solutions. Thank you to Elkjøp Nordic and Dynamic Yield for the opportunity to be part of this journey!