Byggmax · CRO · AI · Commerce
Long-term CRO and AI that strengthen commerce.
In a long-term partnership, we help Byggmax develop its commerce experience with CRO, A/B testing and AI support – from continuous optimisation to new tools and ways of working.
The work
CRO that builds over time – and AI that people can use in their everyday work.
TÜRNPUU has supported Byggmax with ongoing CRO over time. Through A/B testing and analysis, we investigate what genuinely improves the commerce experience while catching changes that risk making it worse. This lets the team base decisions on real customer behaviour rather than assumptions alone.
The work covers the full path from hypothesis and prioritisation to delivery, follow-up and the next initiative. When a test is complete, we carry forward what worked, what needs further investigation and where the next opportunity lies – making CRO a recurring part of development rather than isolated efforts.
We have also run an AI workshop focused on where AI can create tangible value in commerce. Together, we made the opportunities understandable and connected them to the team’s everyday work, data and priorities.
To put the work into practice, we built AI-based tools that act as decision support. They help the team discover relationships between products, accessories and categories, analyse performance and identify areas where the assortment may need evaluation. The tools suggest relevant avenues to investigate further, while priorities and decisions always remain with the team.
- CRO
- A/B testing
- AI workshop
- AI support
- Commerce
Key outcome: A stronger way of working for continuous optimisation and better decision support