Last updated . This policy describes the storage and external services used on turnpuu.se.
Necessary storage
The website uses one necessary browser localStorage item: turnpuu-consent-v1. It stores whether you accepted or rejected analytics and when the choice was last updated. The purpose is to remember and respect your consent choice.
The consent choice is not shared with any external party and is not used for marketing or profiling. It is stored for up to 12 months from the latest update, or until you change your choice or clear website data in your browser.
Analytics
If you consent and a Google Analytics 4 Measurement ID is configured, we activate Google Analytics 4 through Google tag (gtag.js). The provider is Google Ireland Limited, with Google LLC and subprocessors under Google's terms. The purpose is to understand traffic, page views and clicks on important links at an aggregated level so we can improve the website.
Analytics does not load before consent. We do not configure Google Ads, advertising storage, ad personalisation, ad user data or Google Signals. IP anonymisation is enabled and we do not send email addresses, names, phone numbers, form content, exact addresses or other directly identifying data to Analytics.
- _ga: first-party Google Analytics cookie used to distinguish visitors. The default retention period is 2 years.
- _ga_<measurement-id>: first-party Google Analytics cookie used to persist session state. The default retention period is 2 years.
TÜRNPUU retains event-level and user-level data in Google Analytics for no longer than 14 months. Aggregated standard reports may remain available according to Google Analytics functionality. Google may process data outside the EU/EEA and then uses applicable transfer mechanisms, including the EU-US Data Privacy Framework and standard contractual clauses where required.
Embedded video
The Elkjøp case includes a YouTube video. The player is not loaded when the page opens; it loads only when you choose to play the film. At that point an iframe from youtube-nocookie.com, YouTube's privacy-enhanced mode, is loaded.
The provider is Google Ireland Limited/YouTube. When you play the film, Google may process technical information and use cookies or similar storage under its terms. You can avoid that processing by not starting the film.
Change or withdraw consent
You can open settings at any time using in the footer. Withdrawal stops future optional analytics from the website. The website also attempts to remove existing Google Analytics cookies from the current domain.