Elkjøp · Elgiganten · Gigantti
A way of working that makes CRO part of development.
TÜRNPUU works closely with Elkjøp to develop A/B testing, personalisation and CRO – from hypothesis and delivery to measurement, learning and the next improvement.
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The collaboration
From individual tests to a stronger way of improving.
When experimentation becomes a recurring part of product development, teams can make better decisions, build knowledge over time and prioritise what genuinely helps both customers and the business.
Together with Elkjøp, we make the practical work clear: what to investigate, how to build it, what to measure and what the team carries forward when a test is complete.
What we do together
A capability that improves with every decision.
- Design advanced A/B tests
- Strengthen the team’s CRO capability
- Define relevant measures and KPIs
- Test, analyse and improve continuously
- Make learning useful in the next initiative
In practice
See how the collaboration works day to day.
The film tells the story of how Elkjøp, Elgiganten and Gigantti work with A/B testing, personalisation and continuous improvement together with TÜRNPUU.
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The approach
From hypothesis to the next priority.
Tests that answer the right question.
We combine research, ideas and experiment design to create tests that are relevant to both the customer experience and the business.
A team that can keep moving forward.
Through practical collaboration, workshops and mentoring, we strengthen the internal ability to prioritise, deliver and evaluate.
Measurement that makes decisions clearer.
We define measures that reflect the business goal and customer behaviour, so the result of a test can guide the next initiative.
A partnership in practice
“TÜRNPUU has been a game changer for Elkjøp in personalisation and A/B testing. They are more than a supplier – an extension of our team that drives real, measurable impact. Together, we do not just talk about technology – we move it forward.”