Community · Stockholm
Experience Optimisation Meet-up.
A look back at a day of practical perspectives on personalisation, experimentation and better customer experiences.
A shared focus on experience optimisation.
On 7 September, TÜRNPUU brought together people working with digital customer experiences in Stockholm. The day focused on practical approaches to personalisation and optimisation: the questions teams face, the decisions that matter and what it takes to keep improving over time.
The conversation moved between real use cases, honest challenges and the value of sharing experience across disciplines. It ended with continued discussions, new connections and dinner together.
Perspectives from the people doing the work.
Magnus Parnebring from Byggmax AB, Stina Rafner from Adlibris and Julia Paulsen from Elkjøp Nordic AS shared their perspectives on personalisation and optimisation. Their experiences made the session concrete: better work comes from combining customer understanding, experimentation, data and a team that can learn together.
Thank you.
Thank you to everyone who joined, spoke and contributed. We are also grateful to Dynamic Yield, Remotion and FactFinder for supporting the event and the wider experience-optimisation community.